Over the past three years, I have created my own silk-screen studio in the basement of my home. Assembling old lumber, found objects, Craigslist purchases and custom engineered parts to make what I call “Studio-B”. “B” is for basement, of course! It is always a work in progress but allows me the freedom to make Gig Posters or just fool around with art print ideas.

Eventually, I will upgrade my equipment. Here is how you can help out! Commission me to design/print a poster.

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This year the Good Food Collective wanted to re-skin the WordPress site with these goals in mind:

1. Stay Contemporary, not make a conventional farm/food site

2. Think Universal for future year brand updates

3. Fun Typography

4. Focus on Usability

Chris Hartman thinks I nailed it. The result is a consistent, functional site that confirms the GFC brand of a contemporary model for a local food system. The other component of the project is the posters and post cards. Soon to appear here and around Rochester.

VIEW SITE

As an Americana music fan, venues for this type of music have been popping up in cities around the country. Rochester has one that I have great admiration, Abilene Bar and Lounge. Owned by Danny Deutsch. Danny has brought great vision to the music scene in town. Landing great acts like Bill Kirchen, Miss Tess and the Bon Ton Parade, Eilen Jewel, David Mayfield Parade (another parade) and many more cool acts.

With deep respect and kind regards, I responded to the upcoming show of a favorite band of mine, David Wax Museum, with designing and printing a show poster. Using found imagery and typography, I created this poster as a 4-color silk screen (silver, golden rod, red and black ink on Neenah Classic Crest Avon Brilliant White 110 pound cover. Final run was 45 posters.

I hope to land more jobs like this in 2012 and kick up the show poster culture in Rochester to a new level.

A small and exciting 4 page website for Meridian Capital Corporation. The site uses typographic style and brand colors for a unique group providing funding for small businesses. The project includes the addition of a 60 second time based movie to introduce the visitor to the groups brand messaging. The site is a WordPress theme to allow the client to update their own content if they decide to do so in the future. View the website with this link: http://www.meridiancapitalcorporation.com

I printed up a small number of these promotional wearable items in my “Studio B”. Also known as my basement. They use the brand messaging and typography developed for Bona Fide Coffee.

We are entering our 10th year of Goshen Coffee. The website is a custom theme created for WordPress. Visit the website here: http://www.goshencoffee.com

You know by now that WordPress is an open source application that many programmers from the community contribute their knowledge to program/develop its ability to perform. Similarly, “PLUGINS” are developed by the community to do… about anything, to extend performance. The following is a list of “must have” plugins that perform utility services like SEO, backing up the database, create XML sitemaps. Then there are plugins that manage photos, create contact forms.

Many of the plugins available are free. You sometimes get what you pay for but often you get the sweetest gem that does exactly the simple task you need. Plugins you have to pay for are called “Premium Plugins”, just like the themes you pay for are “Premium Themes”. When working on client based projects. These are excellent because you can get your client to pay for them! Read the rest of this entry »

THEMES

You have had a brief introduction to what a theme is in wordpress. The next step is getting the theme loaded into your server folder and activate it. First, you must choose a theme. A great place to start is in the WordPress Codex: http://wordpress.org/extend/themes/. Read the rest of this entry »

When using WP, you have many opportunities to navigate through the contents of your website. The primary navigation is what we commonly refer to as the “main navigation” of the site. It is obvious that you should refer to it in reference to moving through the core content of the website. There are other ways WP provides you opportunities to explore/find content on a website.

Many WP sites have a “sidebar”. This is a column that has secondary content which is useful in finding more specific or new content. Another is the “footer”. Found always at the bottom of the page and provides opportunities to navigate. Read the rest of this entry »

Each year we evolve the GFC materials. This year we choose a stock photo image to use in the header. Which also translated into the printed promotional material. We use WordPress to manage all the content. It includes a series of plugins for contact forms and eCommerce. Visit the site at: http://www.thegoodfoodcollective.com