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Each month, Max Rochester publishes a summary of activities and offerings at all of their locations. We have been having success with keeping the Max Brand in front of their subscribers. The number of opens and subscribers continues to increase each month. There has also been an increase in the sales!

View some of our past emails:
JULY 2009
JUNE 2009
MAY 2009

This is a project that has been out for a while, I recently reconnected with Richard and he gave me a few extra CD’s to photograph. The project was completed exclusively using email. Richard lives in Argentina and I live in Rochester, New York.

After listening to the album and version-ing many ideas from Shindell, I proposed using a sequence of images from the plains of South Dakota. They came from a project I did in 2005, DRIVE PROJECT. These photos are much like the landscapes you would see, south of Delia. Delia is near Lawrence, Kansas. The name of the album came from a verse in the song. Delia is the un-official center of the USA. If you draw lines from corner to corner you will most likely find the center over Delia/Lawrence, Kansas.

Richard Shindell is a singer-songwriter. He is in my top 5 living male songwriters. Someone that you should know… I highly recommend checking out his music.

Last year I was very involved in the South Wedge Farmers’ Market. I managed a bunch of media things: Web Site, Signage, Emails… In that time I created a great friendship with the couple who organize it: Chris and Vicki Hartman.

Chris approached me in February 2009 to help him develop a business project that has spun out of the success of the SWFM. It is a Community Supported Agriculture for Rochester, New York with farmers who are using organic practices or are certified organic. He is calling it the: GOOD FOOD COLLECTIVE.

I have worked with him on many aspects of the process, including, logo design, conceptual work flow of registration, establishing ecommerce capabilities and email campaigns. This is the web site design for the project. A clean and custom solution on from a bootstraping business.

See the project here: GOOD FOOD COLLECTIVE

This is a group of local professionals who organize an annual disco party. It is a benefit for Boys and Girls Club.

The web site is HTML/CSS with a WordPress Content Management System for them to update content. One day they will get someone to update… besides me!

>>VIEW UGLY DISCO WEB SITE

Each week, during the market season, I would work with the SWFM to send out an informative update to 700+ subscribers. The template created is populated using the wordpress CMS for the web site. This gives the market managers the ability to add and edit content in the email.

This is a project that evolved out of the South Wedge Farmers’ Market. It is a monthly email campaign that goes out to over 700 people.

I have been working with a great group of local folks in planning this event. We have pulled together some money from 5 groups and have a great theater that will show the film for free.

The following organizations believe Rochester has a vibrant creative scene. We pulled together to demonstrate our commitment to creativity and cross-disciplinary exchange. Please come out and show your support for your community with other beautiful losers.

• The LITTLE
• AIGA – Upstate New York
• ArtAwake
• Rochester Artech 2009 Digital Art Exhibition
• RAF
• second storie}

My role in the project has been organizing and design/program/host the site which functions as a homebase to direct people for registration. http://www.beautifullosersrochester.org/

After much anticipation, I released the new “Max Rochester” web site. It is what we call a hybrid web site. It contains many available technologies to solve the communication objective for the client. The main structure is HTML/CSS. The navigation and image presentation is Adobe Flash with action scripting. Then the content management system is WordPress.

As for the design, the objective was to keep it clean and contemporary. Keeping in the brand of the Max organization. Tony Gullace has built a solid reputation in Rochester with Max of Eastman Place.  Extending into the Rochester community with Max Chophouse and Max Inn on the Lake he has not disappointed those who are food lovers, like myself.

Max is also known for hosting culinary and wine events at all of its locations.

Opening in November 2008, will be a Gourmet Market on Monroe Avenue in Pittsford.

If you are in Pittsford, New York, you can stop by Nook to see the set of posters. Nook is a boutique that focuses on designer based, hand-made goods. We appreciate them to volunteer their wall space to display a set of posters. Read the rest of this entry »

2 Color
18inches x 24 inches
Designed for the RIT Glass Program

This designed was honored an award by the UCDA