You have come out tonight to celebrate this new design resource, not only for those in Rochester, but for all of us in the Upstate of New York. The magic of a letterpress has brought out a community of like-minded individuals. Yes, you are part of this community. This is something the members of AIGA Upstate New York are actively encouraging; an Upstate New York Design community.

There is a lack of communication among design professionals in upstate New York, which has lead to a weak community. We need to realize that the path to improving this situation does not involve competition or provincialism. It is not about pitting Rochester against Syracuse, or Buffalo against Albany. We need to open up our networks and start sharing our knowledge and experiences more.

There is an abundance of talented creatives across this state; they do not all live and work in New York City! These individuals and agencies are doing great design in their many far-flung locations; but often it goes unrecognized by the wider design community. Our organization, AIGA, is committed to championing accomplishments of our members and other design professionals in the Upstate New York Design Community. AIGA is “THE” professional organization for designers. We are your peers.

You are all welcome to join the other 22,000 AIGA members and expand your networks beyond local circles. Looking for reasons why you should become an AIGA member? Check out the project becauseofaiga.com, where you can see over 150 stories from individuals who believe in our organization.

AIGA, the professional association for design, believes that professional designers should be compensated fairly for the value of their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients.

This is a topic that continually rears its ugly head in the Graphic Design Industry. It is something that I had to explain to my students when teaching and to clients now owning my own business. Work is work. One expects to get paid for it. There is no carrot on the end of the stick sweet enough to make someone sacrifice billable time for the potential of getting paid.

There are fine lines of what is Spec Work. For instance, competitions can be spec work. They can also be genuine competitions with substantial rewards. Another area of challenge is writing proposals for a project. This consumes a great deal of time and expertise, the majority of the time it is not paid work. It gets extremely hairy when “Ideas” are included. A proposed idea for a project is unpaid creative work. Bending the definition of what “Spec Work” really is and if those in the industry can truly not participate in it.

Not only because I am President of the Upstate New York Chapter of AIGA do I not support the AIGA position on Spec Work, but most as a small business owner who is trying to earn a living wage for my skills in design. Read AIGA’s Position.

I was fortunate to attend the 2009 AIGA Leadership Retreat in Portland, Oregon at the beginning of June 2009. Sean Adams, Past-President of the organization presented his defense and AIGA’s position on the topic. I had my camera rolling and captured his eloquent explanation.

Yes. I do not do spec work. You should not ask anyone, including students and young designers to participate in this poor business practice.

In the 6 years of working with Matt, we have evolved from a static HTML web site to a dynamic web site using WordPress to manage the content. I did not want to use another CMS or use a separate domain or sub-domain for the store. There are only a few shopping cart plug-ins for wordpress. The one I settled on was “e-Commerce Plugin” by Instinct. The reason is I have been following this one for over a year. It seemed to be the only one out there that was being developed. Now there is competition but this one seemed to have the strongest following and most community development.

The plug-in is free, but there are a few important add-ons that make life a bit easier. Known as Gold Cart items. The most important one I purchased is the “Grid View”. This formats added products into a title, thumbnail and price. Example of the: GRID VIEW. Knowing a bit about CSS, I was able to tweak the style sheets to look integrated with the design of the rest of the web site. Now, the shopping cart is seamless with the rest of the web site.

Instinct is based in New Zealand, but there is a guy in Texas who works closely with them to provide support here in the States. His name is Shane Sanderson and he has his own business called S-Tastic Design. He also started a wordpress help site called “WordPress Me“. The web site is growing with content and Shane knows what he is doing. I wish him luck.

If you are a small business/entrepreneur and would like a web site that you can manage and do simple ecommerce yourself, please contact me with your request. I am always looking for a unique challenge to work with start-ups that have a great product and don’t know where to start.

Again, I was invited to do the presentation on web design for artists. This time it was a class of artists/designers/crafters/photographers at Rochester Institute of Technology taught by Debra Ruzinsky.

There is a huge demand for student artists to create web sites. Many times I get requests to design and build these sites but you could imagine. Students do not have the money to pay me to do it. This lecture gives them an arial view of what options they can choose to get themselves published on the web.

If you know anyone looking for a motivational speaker who can present to artists about making their own web site. Give me a shout.

It was great to wake up and know, we are taking part in American History.

Then you also have a project between the New York Times and AIGA.
POLLING PLACE PHOTO PROJECT

If you weren’t there, you missed a good’n. The AIGA Upstate New York Chapter had a social event at Abilene Bar in Rochester on Thursday, October 30th, 2008. We counted at one time 60+ people in attendance. We call that a good turn-out.

Looking forward to our next events through-out the Upstate.

We have a little sample of the event:

Just a few more days until election day and we have a little more encouragement to “Get Out The Vote”. AIGA invited designers from across the United States to create non-partisan posters—that inspire the American public to participate in the electoral process and vote for a presidential candidate in the 2008 general election.

AIGA UPSTNY have distributed sets of posters through-out the upstate to members of our chapter. The goal was to get the posters into their local communities, get members involved and report back for us to share the update.

I created a short movie displaying the posters at NOOK and published it on youtube.

You can view them during their business hours.
NOW – November 5th, 2008
mon: closed … tue-thur: 10-6 … fri: 10-7 … sat: 10-6 … sun:12-4
20 S. Main Street, Pittsford, New York.
MAP

This exhibit includes 74 works of contemporary art by 18 artists from around the country. The work is inspired by, related to, or depicts American highways & byways and includes an array of media from graphic paintings to retro photographs.

My submission to the show was 6 framed photographs and one video installation. The photos are true sequences from the first drive project in 2005. The video was a timelapse from Rochester, NY to St. Louis to Rochester, NY. The video runs 1:07. I was able to present it using an idea that I sketched up a while ago. It is a pedestal that holds a car headrest that has a monitor mounted inside of it.

It kinda forces the kids to see the landscape.

After doing a few designs and scaling the buttons out, my conclusion is that the 1 inch is too small and 1.5 is too big for promotional buttons. 1.25 inch gives me just enough space to goof around, yet be very specific with my imagery and message.

A very cool thing about having my own machine is that it is easy to “One-Off” a button or make a series of limited edition button sets. Love it. Sending away to order you have to buy 50 – 100 of one design. Not fiscally responsible if you want to have some fun.

Here is an example of some buttons I did for James Brown’s Place.