The name comes from the idiom for always doing the best you can.
To bend over backwards, go the extra mile.


Bill Klingensmith is Principal and Creative Optimist for the design studio, “MYDARNDEST”, in Rochester, New York. In 2007, after seven years in academia and a term as president of the AIGA Upstate New York chapter, Bill decided to focus full-time on his own studio. His primary client work is designing and building WordPress website projects; but also includes everything from packaging design to posters. In the past year, he has built and customized his own Shapeoko 2 CNC Router while teaching himself how to make it go.

Please contact me with your thoughts on an upcoming design project that you are considering.


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