The name comes from the idiom for always doing the best you can.
To bend over backwards, go the extra mile.


Bill Klingensmith is Principal and Creative Optimist for the design studio, “MYDARNDEST”, in Rochester, New York. In 2007, after seven years in academia and a term as president of the AIGA Upstate New York chapter, Bill decided to focus full-time on his own studio. His primary client work is designing and building WordPress website projects; but also includes everything from packaging to posters. An avid foodie, Bill has also recently partnered with a local community food network, RochesterĀ¹s Good Food Collective. His next DIY project is building a backyard smoker.

Please contact me with your thoughts on an upcoming design project that you are considering.


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