In the past, we have been using a logo created for the St. Louis Old School Tattoo Convention. It is a great event created for the Old School Tattoo community and Lyle Tuttle. It also had a star. Not the navigation star that you would associate with old school ink.

I proposed going “old school” with a Sailor Jerry style image. Something sexy and something coffee. I was able to locate a book of drawings for tattoo artists. It is not “Flash” but sketches. Making the work open for interpretation. The women I chose was holding up her dress, as if she was carrying something in the front. Instantly, I thought, coffee beans! Composing the image with pencil and paper, then scanning it in, I shared it with Matt Herren for his approval. “F*ck Ya, man. Let’s do it!” he said with great enthusiasm.

One thing that my skills lack is coloring tattoos. It really needed to be colored in by someone who works in the medium. Matt forward the drawing to Carrie at Evermore Tattoo in Edwardsville. She did a great job interpreting the drawing into color. Something that I was not thinking about was ethnicity. The result was a beautiful Latina.

I took the new artwork and finessed the lips and eyes. Giving her the come hither and buy this coffee look.

End result looks great. Our next step will be creating posters and t-shirts to promote this blend. Labels are at the printers and should be on the shelves by mid-February. Order now!
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